Technology, 12 STRIKING STATISTICS ABOUT HOW GENERATION Z IS USING TECHNOLOGY. Which stats did you find the most surprising? 92% of Gen Xers own a cellphone, 69% own a desktop computer, 61% own a laptop, and only 5% own a tablet. (BrainBoxol), 17. To achieve this, we’re going to explore some data on the following topics (plus key takeaways for each)—if you have an itch to skip ahead, the sections are as follows: Here is the age breakdown of each generation we’ll be analyzing: 1. Only 26% of internet-using baby boomers say they feel very confident when using electronic devices to do the things they need to do online. 52% of Gen Z reports that their smartphone is their most important internet device. 30% of millennials engage with a brand on social media at least once a month. (PRC), 33. (PRC), 15. Generation Z. (BuzzStream x Fractl), 28. Dabei steht das klassische Familienkonzept bei ihnen hoch im Kurs. Gen Z members are also more stressed than adults overall about other issues in the news, such as the separation and deportation of immigrant and migrant families (57 percent of Gen Z versus 45 percent of all adults reported the issue is a significant source of stress) and sexual harassment and assault reports (53 percent versus 39 percent). Generation Z did not witness these innovations but rather was born into it. They are a generation that doesn’t remember the events of 9/11 or a world where people aren’t connected to vast amounts of timely, global information and with friends, brands, or celebrities at the touch of a finger. Only 13% of baby boomers still write checks; instead, about 90% use debit cards to make payments. How your ideal audience determines that your brand is the one they’re going to buy from is paramount. [ Future Workplace / Randstad ] Gen Z’s are most interested in working in the technology industry (45%) and education (17 percent) and are least interested in insurance (3%), energy and utilities (3%) and telecommunications (4%). Although Generation Z is only starting to leave high school, they currently make up 25% of all consumer spending and that is expected to grow to 40% within the next decade. 60% of Gen Xers use a smartphone daily and 67% use a laptop or PC daily, surpassing the 58% of millennials who use laptops or PCs daily. (Colloquy) For millennials, the number goes up to 60%. 65% of Gen Z guys prefer to spend more on products, compared to 53% of Gen Z girls. Depending on the generation, your messaging needs to serve a different purpose: younger generations seek entertainment or personal communication from brands; older generations seek brand information and deals instead. Meanwhile, senior professionals worry they’ll be outpaced by Gen Z. 29% of baby boomers will unfollow or opt-out of marketing when there’s too much spam. I promise this: by the time you get through all that, you’re going to know millennials inside and out better than they know themselves. ABOUT CGK. 88% of Gen Z reports having access to a desktop or laptop computer at home. When it comes to single-plastic use, 64 percent of Millennials and 55 percent of Gen Z’ers said they take action in reducing their use. 68% of millennials demand the convenience of omnichannel accessibility during their shopping journey. URL to IRL: How Gen Z Are Using Technology to Change the World Today’s youth are leading the global movement towards sustainability and social responsibility. While each generation has some traces of similarity to the next, they really are quite separate in their preferences across the board. Only 43% of Generation Z value the time when they’re unplugged. For instance, if you’re writing content for older audiences, a company blog that helps your audience keep up with your industry’s news will be more helpful to them than it would be to Gen Z. Though it’s not the most important part of a business, all brands need to sell in order to keep their doors open. Nearly 50% of Gen Z-ers are connected to the internet for 10 or more hours a day. 97%, or almost all millennials say they use the internet. 41% of Gen Xers follow brands on social media for contests; 58% follow brands for deals and promotions. Dubbed “the global generation” these students have been able to access —instantly — peers, trends and news from all over the world. (PRC). (PRC / LivePerson), 32. 76% of Generation Z agree that their experience with technology will help them reach their goals. 10. If your ideal audience consists primarily of millennials, we happen to be fascinated by the rambunctious bunch, so check out our big list of millennial statistics, how to market to millennials, and an in-depth look at how they behave as consumers to learn even more. Whether your target market is Gen Z, millennials, Gen Xers, or baby boomers, it’s important to know how they use technology in order to build an effective strategy and convert them into loyal customers. Of course, you can’t sell to everyone. browses an Internet-connected device while watching TV. 82% of millennials say that word-of-mouth is a key influencer in their purchase decisions. Gen Z also well known as "Digital Native" (Singh, 2014). Mobile Technology Growth Statistics (BrainBoxol), 61. 98% of Gen Z owns a smartphone; they also expect to get their first smartphone younger than any other generation. While the gap exists in almost all facets of social and personal domains, never is it more evident than in the field of technology, where one of the generations is a digital native and the other, an immigrant or even an alien, depending upon the stage of the continuum of adulthood. within five minutes of waking up while 73% are connected in an hour or less. The State of Gen Z; About Gen Z; About Millennials; Generations FAQ; Blog; Media; About; Contact ; STAY CONNECTED. Generation Z makes up roughly 17.6 per cent of Canada’s total population, according to 2017 data from Statistics Canada. Share your thoughts below! Gen Z, on the other hand, provides a constant opportunity to be reached and engaged; however, this can add a challenge of making sure that your marketing efforts don’t get drowned out or forgotten amidst the higher frequency of browsing, channels, and content. (Sprout Social), 46. Take the data above and create a strategy with it in order to get the most social engagement with your audience—after all, it’s more likely to turn into a purchase that way. (GlobalWebIndex / BrainBoxol), 8. Gen Z has never known life without technology at their fingertips (the first smartphone debuted when they were infants). Younger millennials are more likely to shop in a physical store compared to older millennials. It’s easy to assume that, the older the generation, the less they frequent their favorite parts of the internet, but the data tells a different story. (BuzzStream x Fractl), 35. Generation Z mental health statistics. are connected for 1+ hours per day, but 46% are connected for 10+ hours per day. (Adestra), 49. Generations Keynote Speaker / Millennial & Generation Z Expert / Inc Magazine Columnist / Future of Work Author, Generation Z Millennials are twice as likely as other generations to turn to social (instead of phone or email) to communicate with a brand. Get epic content delivered to your inbox by signing up for our newsletter. What technologies does Gen Z use — and how? That’s 11% less than the next closest generation. Millennials are 6% more likely than other generations to purchase from a brand that they’ve had a positive exchange with on social media. 47% of Generation Z say they are more actively connected no than they were three months ago. play video games for at least one hour per day. 45% of Gen Xers use their phones to look for a better price or other options on a product while shopping at a retail store. (Accenture), 72. 66 percent of Generation Z owns iPhones, and 81 percent expect their next phones to be iPhones. Gen Xers spend more time per week on all devices—21 hours on smartphones, 9 hours on PCs, and 4 hours on tablets—than millennials do. This means that your marketing messaging and touchpoints have to consider how your customers interact with your brand on all devices, from your smartphone-exclusive Gen Z kids to the surprising superfans of tablets, the baby boomers. 18% of Gen Xers go online primarily via smartphone compared with 13% of baby boomers. (BrainBoxol), 6. Generation Z is not just another age. Related Read: 15 Aspects that Highlight How Generation Z is Different from Millennials. Question: How do you anticipate these behaviors to impact your workplace? 66% of baby boomers make regular purchases on web devices. (CrowdTwist), 48. 60% of baby boomers follow brands on social media for a mix of deals and promotions; 53% follow brands for information. Sentence Case, an in-depth look at how they behave as consumers. After all, if you nail the customer satisfaction by going above and beyond, your best customers may become brand advocates, helping to further your brand’s success as a result. (BuzzStream x Fractl / PRC), 23. Realistically, the name Generation Z is a placeholder for the youngest people on the planet. ¾ of internet-using baby boomers go online daily and nearly 1 in 10 go online almost constantly. Key Generation Z Statistics. By 2020, Generation Z will make up 40% of all US consumers. More than 60% of people from all generations who follow brands are willing to buy from them. Gen Xers are the most likely to get their news from websites or apps, millennials are most likely to get it from social networking sites, and baby boomers are most likely to get it from local TV. (Retail Assist), 71. are actively connected (checking email, messages, etc.) (Retail Assist), 70. (Sprout Social), 53. If your audience skews younger, they may not even have a wallet on them at all and expect a mobile pay option. (Pew), 73. Gen Z is born and brought up with the current technology, they are digital-centric and technology is their identity. 65% of baby boomers own a desktop computer and 49% own a laptop. 41% of baby boomers, Gen Xers, and millennials all say they practice “showrooming,” where they browse for items in-store and then find the lowest price online to purchase, more than they did a year ago. Gen Z can change the direction, speed and penetration of technology. Only one in 10 wait until after graduation. According to the latest how fast is technology growing statistics, of the 7.7 billion people in the world. (CouponFollow), 57. (Pew Research Center), 3. (PRC), 18. 76% of smartphone-owning baby boomers use the internet at least several times per day. Only 45% of Generation Z individuals say their mental health is good, or very good. 84% of Gen Z makes shopping a social activity, such as part of their day out on the town. 69% of Gen Z finds advertisements to be disruptive. (PRC). (Sprout Social), 25. If your church is looking to reach young adults and teenagers on social media, make sure you go where they are. Technology is the identity of generation z because they born and live in the social web (Singh and … (BuzzStream x Fractl), 24. (Sprout Social), 37. Gen Xers spend about 21 hours per week on their smartphones while millennials spend 19 hours. (Sprout Social), 38. Also, consider how you can make it easy for customers to shop on any device, pull up discounts in-store, and overall make the lines between digital and physical nonexistent to reduce friction in their purchase journey. Google+ and LinkedIn are the most popular platform for baby boomers for sharing content; YouTube and Twitter are the most popular sharing platforms for Gen X; Tumblr, Instagram, and Pinterest are the most popular sharing platforms for millennials. 3 Approximately 2.65 billion people used social media in 2018, a number projected to reach 3.1 billion in 2021 #huge. visits YouTube, more than any other social media site. What does that mean for your brand? 3 More than half spend at least 10 hours a day on an electronic device. 98% of Gen Z owns a smartphone; they also expect to get their first smartphone younger than any other generation. (GlobalWebIndex), 9. agree that their experience with technology will help them reach their goals. (PRC), 31. (Sprout Social), 45. (Vision Critical). 90% of millennials research product reviews online before making a purchase. On the flip side, sending direct, customized messages to engage your audience will resonate more with a younger audience than older ones. Because consumers nowadays trust their peers more than brands, your strategy should try to leverage user-generated content (UGC) and word-of-mouth marketing (WOMM) in order to increase your chances of gaining their attention and loyalty. Gen Z and Technology. Partially—while every generation is on Facebook technically, it’s the older generations who are also there actively. From their devices of choice to how they browse products, it’s crucial to identify who prefers what to really make the most of your marketing strategy and create the happiest of customers. (PRC), 13. Millennials witnessed the introduction and rise of social media, instant messaging, smartphones, search engines, and the mobile revolution. (GlobalWebIndex / BrainBoxol) 8. which is why it’s important to define your target market first. By 2020, Gen Z will make up 20% of a multigenerational workforce. (TimeTrade), 68. Elders are a shrinking proportion of the overall population, but for perspective, fully three out of five among the eldest generation (61%) strongly agree that lying is immoral, while only one-third of Gen Z (34%) believes lying is wrong. As advertising loses its touch, be careful not to turn off your audience by relying on the old way—the younger generations are easily turned off by overly promotional messaging and will even hit the dreaded “unfollow” button without hesitation if they’re fed up. Only 27% of baby boomers think that shopping is a great way to relax, and 37% report that they would be willing to explore a store for new products. (BuzzStream x Fractl). (Colloquy), 66. As SXSW has drawn in more marketers and not just tech folk over the years, it has increasingly served up sessions dedicated to how better to reach consumers. Over 25% of baby boomers consume 20 or more hours of content each week. ⅔ of baby boomers use the internet and half of them have broadband at home. SITE INDEX. 28% of millennials are smartphone-only internet users and do not have traditional broadband service at home. Unlike the stereotypes may imply, it’s actually the older generations who prefer to shop fully online while Gen Z kids are blissfully browsing brick-and-mortar stores for fun. Technologies that Gen Z want their employers to incorporate into the workplace include: social media (41%), wearables (27%) and virtual reality (26%). Custom Research; Strategic Consulting; Speaking; Virtual; Books; Discoveries. 88% of Gen Z reports having access to a desktop or laptop computer at home. 24% of Gen Z strongly agrees that what is morally right and wrong changes over time based on society. For instance, while you may text offers to your customers if they skew younger, you’re more likely to effectively reach older audiences with an email promotion instead. (Gen Buy), 55. (PRC), 12. 70% of Gen Z currently earn their own spending money. Using social media is one of the most popular online activities. Gen Xers are 160% more likely than other generations to unfollow a brand that says something offensive or that is in opposition with their beliefs. 4. And among young adults ages 18 to 22, while 62% of Gen Zers were employed in 2018, higher shares of Millennials (71%) and Gen Xers (79%) were working when they were a comparable age. 70% of Gen Xers, 60% of millennials and 51% of baby boomers will likely purchase from a brand they follow on social media. Related Read: Generation Z Characteristics: Understanding the High-Tech and Hyper-Social Upbringing of the Post-Millennial Generation. 40 percent of Generation Z say working Wi-Fi is more important to them than working bathrooms. (PRC), 34. Gen Z Is Earning Money Earlier Than You Might Expect. [21] 45% of Gen Z teenagers are online “almost constantly.” 68% of millennials demand an integrated, seamless shopping experience regardless of the channel. Technology has always had a fraught relationship with humans. Das Dossier Generation Z enthält redaktionell zusammengestellte Statistiken zu den themenrelevanten Kennzahlen, Einstellungen, Freizeitgestaltung und Mediennutzung sowie Social Media Verhalten. (Saatchi NY), 50. Generation Z babies were born into modern technology and they are the first generation to grow up immersed in it. Shopping at a retailer with a “social conscience” is important to about 67% of people in all three generations. What Technology Drives Generation Z? Only 16% of millennials make the majority of their purchases on a mobile device. (Centro), 30. One-quarter begin in their freshman/sophomore year of college, while half start in their junior/senior year. spend their free time building new skills, such as graphic design, video production, and app development. 45% Gen Z says they’re on their phone “almost constantly;” 61.8% of Gen Z and millennials say they would rather leave their wallet at home instead of their phone. (Interactions Marketing), 51. (PRC), 16. Infographic on Gen Z and iGen Technology Trends, Influence, and Attitudes. Your best bet at reaching baby boomers is sending out messages or sharing content in the morning when they’re up early and starting their day with some casual browsing. The key marketing insight to pull from this data is that, depending on the generation of your ideal audience, you have a different amount of engagement opportunities per day. It is a new systematic innovation. 66% of Generation Z agree that technology makes them feel like anything is possible. 98% of Generation Z members own a smartphone. (Sprout Social), 42. Personally, I’ve chatted with some Gen Z kids who told me they’ve purchased products advertised on Snapchat because the ad was timely, relevant, and engaging. 75 Eye-Opening Statistics on How Each Generation Uses Technology, Headline Capitalization for UX: Title Case vs. 52% of Gen Z reports that their smartphone is their most important internet device. Generation Z technology statistics show that 9 out of 10 Gen Zers surf the internet for prolonged periods every day. (Nielsen / PRC), 21. There was a general preference for online news sources rather than offline outlets among Gen Z, although a fifth of those surveyed also use radio as a daily news source. Gen Z is almost 50% more likely than millennials to write a product review in exchange for loyalty points from a brand. It’s no time to disempower them with ageist and age-old arguments. (Nielsen), 27. Cash money is becoming increasingly more rare—remember those fancy silver dollars that are more like collector items than currency these days? (Synchrony), 59. Sie träumen davon nach der Schule zu studieren oder eine Ausbildung zu machen und eine Familie zu gründen. (Synchrony), 58. Generation Z influences $600 B in family spending. (PRC), 11. (Source: Yello) Gen Z has a deep understanding of how technology can transform the way we work and live. (PRC), 22. Across the board, however, social media is a promising channel for engaging all generations as they each use it with the intention of interacting with brands in one way or another. regularly use their smartphones for photos, texting, and email (in that order). Facebook is the most popular platform for sharing content across all generations, with 51% of Gen Z, 62% of millennials, 58% of Gen X, and 63% of Baby Boomers using it most often out of all social media. 2 96% percent own a smartphone. 95% of teenagers use or have access to a smartphone. Gen Z Consumers Spend Money Differently. Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers. say they are more actively connected no than they were three months ago. 40% of baby boomers consume most of their content in the morning; they are online between 5am and noon. (Accenture). (BrainBoxol), 5. 85% of baby boomers research products on their web browsers. There’s no point in casting a wide net and advertising on all social media platforms; instead, your budget is better spent on targeting your audience by their favorite channel to guarantee better engagement. The most important takeaway here is that all the age groups have mostly multi-device users—in other words, not a single generation is significantly behind on the times. 62. Generation Z are those born between 1992 and 2010 of which most of them are early teenagers. 70% of millennials own a laptop compared with 57% who own a desktop, making them the first generation to be more likely to own a laptop overall. Die Daten zeigen: Die Generation Z ist eigentlich ganz vernünftig. 4 in 10 baby boomers own smartphones—that’s an increase from 18% in 2013 to 42% today. 60% of Gen Z prefers to shop at retailers that engage with them via social media. Maybe you’ve heard this already, but word on the street is that “Facebook is for old people.” Harsh? 68% of Gen Z says they prefer to receive communication from a brand via email. Weitere Kapitel liefern einen Überblick zum Konsumverhalten sowie den Themen Beruf und Karriere. 97.6 percent of Gen Zs own a smartphone across North America, Europe, Australia and New Zealand. From the invention of the phonograph by Thomas Edison in 1877 to the Pioneer CDJs introduced in … (Sprout Social), 47. They are currently between 8-23 years old (nearly 68 million in U.S.) The term “Millennial” has become the popular way to reference both segments of Gen Y (more on Y.1 and Y.2 below). If the brand invests in organic engagement through 1-on-1 conversations and positive interactions, the number goes up to 69%. (Synchrony), 54. (PRC) Why you should care (Sprout Social), 43. Generation Z’s preferred domain is digital. Generation Z comprises 32% of the world population, making it the largest cohort. While everyone is seemingly more tech-savvy these days, if you’re marketing to older generations, you have to optimize your content and channels for accessibility—whether that entails including alt text, using a lot of imagery, improving readability on your site, or otherwise. Only 27% of millennials follow the news, compared with 46% of Gen X and 61% of baby boomers. Generation Z, the generation born after millennials - according to a study by IBM and the National Retail Federation - commands more than $44bn in … (Interactions Marketing). 15% of Gen Z uses Instagram, 32% uses YouTube, and 35% uses Snapchat. For 2016, it was all about Generation Z. They are responsible for the shaping of the perception of brands and products. (PRC). 84% of baby boomers prefer to shop in-store. Related Stories. 44% of Gen Z says they go online several times a day, so in total, 90% of Gen Z goes online at least multiple times per day. Sure, baby boomers don’t depend on their mobile devices more than oxygen like Gen Z does, but almost half of them are still smartphone-savvy. 73% of Gen Z would make a purchase based on a social media recommendation. 21% of millennials unfollow brands because of having a bad experience; 22% unfollow because they found a brand’s social marketing to be annoying. Gen Z starts their job search early. Gen Z: Gen Z is the newest generation to be named and were born between 1997 and 2012/15. They are also referred to as a silent generation, a digital generation, an iGeneration, net generation and generation quiet. Is your target audience the type of digital consumer you thought they were? The way they live, play, and eventually work will be shaped by the digital domain. (Colloquy), 67. Baby boomers make almost 50% of retail sales compared with only 10% from millennials and 20% from Gen X. (Synchrony), 64. (PaymentEye), 74. (Sprout Social), 41. While Facebook dominates social media for most older generations, Generation Z’s prefer the more visual platforms of YouTube, Instagram, and Snapchat. (Sprout Social), 44. Pew Statistics says 1997, Statistics Canada says 1993, and the Resolution foundation says 2000. (Sprout Social), 39. (Immersion Active), 63. 79% of Gen Z would engage with a brand that could help them make a difference. (Nielsen), 2. Gen Xers are heaviest social media users of any demographic group, with 34% of the demographic using it compared to 69% of the total adult population. 61 Prozent der Befragten sagen, sie wollen auf jeden Fall heiraten, 67 Prozent wünschen sich zwei Kinder. Generation-Z is the first fully digital generation, and yet, they yearn for human interaction at work. 2. (Sprout Social), 40. Gen Z will be a 2.56 billion population by 2020. 57% of baby boomers use tablets compared with only 35% of millennials. This is about the same as Millennials, who are 10 years older on average! 60% of baby boomers are looking for promotions on social media. 91 percent of Generation Z have their digital devices in bed in the evening. (Accenture), 56. Luckily, we live in an era where all the data is available to us marketers so that we can make strategic, calculated decisions in how we help our customers choose us over the competition. For instance, the study found that Gen Z is four times more likely than millennials, Gen X, or baby boomers to say that age 13 is the appropriate age to get your first smartphone. One of the key aspects to consider for customer experience purposes is accessibility: while Gen Z was practically born phone-in-hand, nearly a third of baby boomers struggle with a physical barrier to adopting more technology into their daily lives. 57% of Gen Z uses messaging apps at least half the time they use their phone. 58.9% of millennials, 50.4% of Gen Xers, and 55% of baby boomers all follow brands on social media before purchasing from them. 31 percent of Gen Zers don’t feel comfortable without having their phone for “30 minutes or less.” 4 This is where having the flexibility of allowing customers to pay on their phones or place orders online with free in-store pickup helps a lot of retailers stand out from their competitors. Meanwhile, I find myself getting sucked into an Instagram ad since I’m a millennial and prefer that image- and product-heavy browsing experience to the others. 58% of Gen Z prefers to make purchases in stores rather than online. 85% of Gen Z learns about new products via social media. 12% of baby boomers look to friends and family for advice on their purchases. says it’s easier or more convenient to chat digitally. According to the U.S. Census Bureau, in the United States, Generation Z Characteristics: Understanding the High-Tech and Hyper-Social Upbringing of the Post-Millennial Generation. Than millennials to write a product review in exchange for loyalty points from brand. Between 1992 and 2010 of which most of their content in the evening born and brought up the! This already, but 46 % of Gen Z reports that their smartphone is their most important internet.! Internet for 10 or more hours a day is technology growing Statistics, of the most online... 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